Alana Holmberg (b. 1983) is an Australian documentary photographer and writer based in Melbourne. Interested in the intersection of new media, the internet and multimedia storytelling, Alana experiments with new ways to engage audiences and forge empathy through her online photography projects. In her freelance assignments, Alana works with local and international NGO and non-profit organisations to create emotive multimedia storytelling content and experiences. To date her personal work has explored the experiences of women in relation to family, body image, technology and feminism. Alana was the 2016 recipient of The Pool Grant, an Australian grant awarded annually to a single emerging photographer, and joined Oculi the same year.